In recent years, the UK food market has undergone a delicious transformation. Once defined by a narrow set of traditional offerings, today’s landscape is bursting with bold spices, authentic recipes, and global stories. From vibrant Middle Eastern wraps to Greek-inspired salads and Cypriot-style grills, UK consumers are embracing international cuisines like never before—and the foodservice industry is rising to meet that demand.
At SFG, we believe in the power of flavour to connect people, cultures, and communities. Our Kouzina Feta and Kouzina Halloumi ranges are crafted to honour these global influences—bringing trusted, versatile ingredients to chefs who want to elevate their menus with a Mediterranean twist.
A Global Palate, A Local Opportunity
Food has always been a cultural bridge, but the pace of change in consumer expectations has accelerated. Diners are no longer satisfied with generic “world food” sections. They’re seeking authenticity, traceability, and a genuine celebration of origin. Whether it’s the tangy, salty notes of feta crumbled over a Lebanese-style tabbouleh, or the golden-charred finish of halloumi tucked into a Turkish flatbread, ingredients matter more than ever.
And this isn’t just a retail trend. In cafés, pubs, QSRs and high-end kitchens alike, international flavours are being woven into menus in fresh and innovative ways—from mezze platters and shawarma bowls to halloumi fries and Mediterranean brunches. These dishes are loved not only for their taste but also for their cultural richness.
Kouzina: Built for Bold Flavour
Our Kouzina Feta and Kouzina Halloumi ranges are designed to help food businesses tap into this appetite for global inspiration with confidence and ease.
- Kouzina Feta: Available in multiple formats, our feta is creamy, crumbly, and full of character. Ideal for Greek salads, Persian pastries, and as a flavour bomb in roasted vegetable bakes, it’s a hardworking ingredient that adapts to every cuisine.
- Kouzina Halloumi: With its firm texture and savoury flavour, our halloumi is perfect for grilling, slicing, or frying. Serve it with sumac-spiced slaw, stack it in burgers, or cube it through grain bowls—Kouzina Halloumi adds substance and style across the board.
Trusted by chefs and loved by diners, these products offer consistency, versatility, and that all-important authenticity that modern consumers crave.
Innovation Inspired by You
At SFG, we know that staying relevant means staying curious. That’s why we are always working to grow our range and respond to the latest global flavour trends. By listening to our customers and watching the market, we bring authentic, high-performing products to your kitchen—helping you stay ahead of the curve and keep your menus fresh and exciting.
Whether your menus are leaning into Levantine flavours, Mediterranean comfort, or new-gen fusion, the Kouzina range is your passport to global creativity. We know that for chefs and buyers alike, product sourcing is more than just filling an order—it’s about curating a story that reflects the diversity of your customers and the ambition of your brand.
Which cuisine is trending for you? Let us know!
At Staple Food Group, we’re always growing our range to cater to the latest global flavour trends—and we’d love to hear how you’re using international flavours on your menus, and how SFG can help you bring them to life.
