In foodservice, good ideas are rarely the problem. Most operators, groups and manufacturers are not short of strategy. There is no shortage of insight, trend awareness or ambition behind menu development, product launches or brand positioning. The challenge is what…
More choice has long been seen as a strength in foodservice. A wider range suggests flexibility. It allows operators to cater to different preferences, respond to trends, and offer variety across menus. For many, it feels like a safer position.…
Every year, the food industry produces a new set of trends. They are shared, analysed, forecasted and debated. Some feel directional. Others feel fleeting. But a small number do something more significant. They stop being trends altogether. They become the…
