Over the past six months, we’ve been investing in the future of the Cuisine brand.
From a refined visual identity and updated packaging to a completely new library of professional photography, every element has been carefully developed to create a stronger, more consistent brand while continuing to deliver the quality products our customers know and trust.
While the appearance has evolved, one thing hasn’t changed – the products inside. Customers can continue to expect the same quality, consistency and performance that Cuisine has become known for across the foodservice industry.
The refreshed branding has already begun appearing across the range, with customers receiving products in the new packaging over recent months. Alongside the Cuisine refresh, the Staple Food Group identity has also been updated to create a more cohesive look across the wider business.
The project reflects our ongoing commitment to investing in the brands we supply. Clearer branding, improved product presentation and a comprehensive suite of new photography will help support customers across both print and digital channels while ensuring the Cuisine range is instantly recognisable.
This marks an exciting step forward for the brand, but it isn’t the end of the journey.
As Cuisine continues to evolve, we’re preparing to welcome further additions to the range in the months ahead, giving customers even more choice while maintaining the same commitment to quality, consistency and dependable service.
We’re proud of how far the brand has come—and even more excited about where it’s going next.
