Every January, Veganuary delivers a familiar pattern across foodservice.Plant-based dishes multiply. New products appear. Menus stretch to accommodate curiosity, values and marketing momentum. Then February arrives. The real question for operators isn’t whether plant-based food still matters. It’s what actually earns…
Veganuary has firmly moved beyond novelty. What started as a consumer challenge has become a recurring January reset for menus, buyers and operators across foodservice and manufacturing. As we move into 2026, Veganuary now functions less as a moment of…
The Opportunity Each January, Veganuary inspires millions to explore plant-based living and for foodservice operators, it offers a major chance to attract new diners, refresh menus, and showcase innovation.In 2025, the campaign reached an estimated 25.8 million global participants, with 81 percent…
